Integrating Social Media With Your Website
With over 215 million active Twitter users, and 1.19 billion monthly active Facebook users, social media has become more and more prominent in a business’s marketing plan. This can be a lot more than just gaining followers though. Integrating social media with your website allows you to convert customer engagement into sales, while allowing your customers to freely promote your products and services for you. So, how can you use social media with your website?
5 Ways Social Media Helps Your Business
Connect and Engage - Utilizing social media as a way to interact with customers humanizes your brand. It puts a person behind the business name and shares your company culture. Not everything you post has to be completely serious. Apps such as Twitter, Vine, and Instagram have been used to personalize brands in a favorable fashion. Monitor Brand Reputation - Consumers are very open in sharing good, and bad business experiences. By monitoring your social media, you are monitoring what customers are saying about you. Social Advertising/Promotions - Social media is free advertising! Users can post pictures of their new purchases, tag your company in a post, or share something exciting that they are anticipating. Promote your products on social media! Many large firms have sponsored “giveaways” for lucky followers that retweet or repost their promotions. Drive Website Traffic - When you post a new image, new product, or just want to share something interesting, you can link directly to that page of your website. Using social media such as Twitter is a simple way to get your link out to thousands of engaged followers. Increased Search Engine Optimization - The trend for social media marketing is to create more unique content, and to do this more often. Recent updates to search engine algorithms look for quality content, and promotes more recent postings higher up in search results. By religiously posting to social media, you are increasing your chances in higher search rankings, and increased traffic to your website.
Using Social Login
Have you ever been given the option to log in to a website using your Facebook account? It is a convenient, one-click login option that a majority of consumers prefer to use. By allowing customers to use social login, you don’t only engage them on a more personal level, but you benefit in several factors. Here is how you can utilize social login; - Give customers a personalized website experience - Collect customer data to use with future marketing efforts - Product and information targeting to related demographics - Increased sale conversion rates With multiple benefits for both the customer, and the website owner, social login has become an important business tool when selling online.